Argentinian born Alfredo Häberli (1964) is an internationally established designer based in Zurich.  The very productive designer is working for some of the leading companies of the international design industry such as BMW, Georg Jensen, Kvadrat, Moroso and Vitra.  He manages to unite tradition with innovation, joy and energy in his designs.  His work is strongly influenced by his early childhood in Argentina as well as his curiousness and studies in everyday life. The results are works with a strong expression and emotionality.  Alfredo Häberli's work and designs have been shown in numerous exhibitions throughout Europe and he been awarded many times during his extensive career.  In 2014 Alfredo Häberli received the prestigious Swiss Grand Prix of Design from the Swiss Federal Office of Culture.  The most extensive project to date, the 25hours Hotel Zurich West, was inaugurated in November 2012.  He was responsible for the overall interior decoration and designed more than 60 products for the hotel.